Why participate to the Pink Tour?

Why participate?

The Pink Tour is a powerful and inspiring opportunity to make a difference in your life and in the lives of many others.


Do it for you


Take your health in hand

Getting daily exercise (minimum three hours a week) reduces you risk of developing breast cancer or having a recurrence, by up to 21%. This rate rises to 50% for women who do nine hours of physical activity a week. Being active also considerably improves quality of life for people diagnosed with breast cancer:

  • Eases stress and anxiety
  • Reduces the side effects of cancer treatments
  • Helps retain muscle mass and keep bones healthy
  • Reduces the risk of recurrence, by up to 21%
  • Improves breast cancer survival rate
  • Reduces fatigue
  • Helps manage weight
  • Makes you feel good :)

Since it only takes 21 days to form a good habit and have it become a part of your daily life, the Pink Tour invites you to start getting back in shape by joining our collective movement.


Stay motivated by plugging into the community’s energy

Join the Pink Tour’s private Facebook group today to connect with other participants. Share your accomplishments, get expert advice and keep each other motivated..

Join the group


Join us on September 29, 2019, to celebrate your accomplishment

WHERE? Maisonneuve Park (4601 Sherbrooke St. East in Montréal).

WHEN? September 29, 2019, from 11:30 a.m. to 3:00 p.m.

WHO? Everyone.

HOW MUCH? Free (donation will be accepted at the doors).

SHUTTLE INFO: Are you a Pink Tour participant interested in taking part in the celebration? A shuttle will pick you up in Québec City, Trois-Rivières Sherbrooke and Rimouski to attend the festivities.

BONUS : Get a chance to enjoy VIP access at the celebration on September 29th. The top fundraisers will have the privilege of celebrating in the VIP area on September 29.


11:30 am : Doors open

12:30 pm : Professional tap dance performance

12:35 pm : Opening 

12:40 pm : Warm-up with Happy Fitness

12:55 pm : Unveiling of the best donation collectors

13.00 pm :  Survivors moment

13:15 pm :  Musical Show with:

 Lulu Hughes, Mitsou Gélinas, Guy A. Lepage, Marina Orsini, Ima, Jonas, Luce Dufault, Les Porn Flakes, Rick Hughes and Élizabeth Blouin-Brathwaite.  

14h30 pm : Closing 




What your participant’s kit includes  

  • Medal: Proudly wear the 2019 Pink Tour medal.  $5 extra per ticket for delivery (please allow approximately one week to receive your medal).
  • Bib: Download a bib personalized to your goal.
  • Equivalency table and other tools to achieve your objectives.


DO IT FOR THE For THE people affected 

Join in the fight: take part in the movement to support the cause. Every dollar you raise helps advance breast cancer research and allows us to offer adapted support services to those affected by breast cancer and their loved ones: our pink community.


How you contribute to advancing research

This is a pivotal time, with advances being made in artificial intelligence, immunotherapy, cell therapy, genomics, radiomics, robotics, nanotechnology, epigenetics and targeted therapy. Recent discoveries are giving people a reason to hope.

Breast cancer research is at a turning point. Nearly 90% of people diagnosed with this disease survive more than five years. Sadly, more than 1,000 Quebecers still die of breast cancer every year.

Together, we can change the future of breast cancer. The Foundation is involved at every level, from basic to applied research, without forgetting translational research, which aims to accelerate the transfer of discoveries made in basic research to clinical research. We collaborate with nearly 40 researchers and are invested in 15-some scientific projects, several of which the international scientific community has deemed the most promising. The investments the Foundation has made have helped improve screening effectiveness and develop more targeted treatments with fewer side effects.

Thanks to cancer research, more effective treatments and early screening, the mortality rate for breast cancer in Quebec has fallen 44% in the last 30 years.


How you can offer support

The Foundation offers several services to support people affected by breast cancer, as well as their caregivers, family and friends.

  • Hotline

  • Financial aid

  • The My Active Health kinesio-oncology program (yoga, dragon boat, wellness retreat, mobile application and more)

  • Art therapy

  • Breast health forum
  • Talks and information kiosks
  • Virtual medical clinic (exploratory phase underway)
  • Program for people in the metastatic stage (in development)